Nielsen

Nielsen Digital Content Ratings (DCR) and Digital TV Ratings (DTVR) are both measurement systems developed by Nielsen to provide insights into audience behavior and engagement across digital media.

Nielsen DCR measures audience activity across digital content platforms, including websites, mobile apps, and video streaming services, while DTVR measures audience activity across internet-connected TV devices. Both DCR and DTVR use a panel-based approach to gather data on audience behavior and engagement.

Nielsen DCR provides metrics such as unique users, visits, time spent, and audience demographics, allowing content providers and advertisers to gain a better understanding of their digital audience. Meanwhile, Nielsen DTVR measures metrics such as reach, frequency, and time spent watching TV content, providing insights into the audience for TV shows and advertising.

Together, Nielsen DCR and DTVR provide a comprehensive view of audience behavior and engagement across digital media and internet-connected TV devices. They help content providers and advertisers to make data-driven decisions, optimize their content and advertising strategies, and improve their return on investment.

To learn more about how to send analytics to nielsen in Lura Player, check out Nielsen Plugin

Example

const config = {
    ...
    plugins: {
        ...
        nielsen: {
            enabled: true,
            appId: "APP_ID_PROVIDED_BY_NIELSEN",
            initialization: {
                ...
                key: "value",
                ...
            },
            metadata: {
                ...
                key: "value",
                ...
            }
        },
        ...
    },
    ...
};
const player = new lura.Player(document.getElementById("player"));
player.setConfig(config);