Comscore Direct

Comscore Direct is a tool that provides real-time reporting and analysis of online advertising campaigns. It allows advertisers and agencies to monitor the performance of their digital campaigns across multiple platforms, including desktop and mobile devices. The tool provides insights into key metrics such as impressions, clicks, viewability, and engagement rates, which can help advertisers optimize their campaigns and make data-driven decisions.

To learn more about how to send analytics to Comscore Direct in Lura Player, check out Comscore Plugin

Example

import React, { useRef, useEffect, useState } from "react";
import { SafeAreaView, StyleSheet, View } from "react-native";
import { LuraPlayer, type UnifiedPlayer, type Configuration } from "@akta-tech/lura-player-react-native";
import { LuraPlayerControls } from "@akta-tech/lura-player-react-native-ui";

export default function App() {
    const playerRef = useRef<UnifiedPlayer>(null);
    const config: Configuration = {
      ...
      plugins: {
          ...
          comscore: {
              enabled: true,
              publisherId: "PUBLISHER_ID_PROVIDED_BY_COMSCORE",
              publisherSecret: "PUBLISHER_SECRET_PROVIDED_BY_COMSCORE",
              userHasConsent: true,
              appName: "Lura Player Included Application",
              autoUpdateMode: "FOREGROUND_ONLY",
              autoUpdateInterval: 60,
              metadata: {
                  key: "value"
              }
          },
          ...
      },
      ...
    };
    useEffect(() => {
        playerRef.current?.setConfig(config)
    }, [playerRef]);
    return (
        <View>
            <SafeAreaView />
            <LuraPlayer ref={playerRef} style={styles.player}>
                <LuraPlayerControls></LuraPlayerControls>
            </LuraPlayer>
        </View>
    );
}

const styles = StyleSheet.create({
    player: {
        backgroundColor: "#000",
        width: "100%",
        maxWidth: 640,
        aspectRatio: 16 / 9,
    },
});